WGSN
An interesting tidbit via PSFK. It talks about how WGSN is a crutch for designers that ultimately makes them less creative. I had a free subscription as a student and was encouraged to use it, but I found it quite clunky and uninteresting (although in light of this article I'd be interested to take a look at it again). Anyway, read the comments. They are the most interesting part!
Labels: Design, Fashion, forecasting
posted by kim at
9:41 PM
4 Comments:
I had never heard of this WGSN service before, and I have to admit that it sounds fairly interesting. I wonder, though, what impact services of this kind have on local fashion.
For instance, there was a comment about someone who enjoyed knowing what was being worn on the street in Tokyo, Rotterdam, Sydney, etc... and I started thinking about how they're obviously trying to design on a global scale. Is there anything like "local" fashion anymore?
There are a bunch of trend reporting services, even in other industries. I think independent designers don't really use tools like WSGN because they are very expensive to subscribe to...so local fashion is pretty safe, IMHO!
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